Philippine Leroy-Beaulieu Fronts Haus Labs’ ‘We Love Concealer’ Campaign

French actress Philippine Leroy-Beaulieu, star of Netflix hit series “Emily in Paris,” is the new face of Haus Labs’ “We Love Concealer” campaign featuring the brand’s Triclone Skin Tech Collection.

The partnership is aimed to reignite excitement around the brand’s best-selling complexion category celebrating beauty and redefine what it means to feel confident, expressive and empowered at every age.

“I’ve always believed that confidence comes from embracing who you are and allowing yourself to evolve, rather than trying to fit into a certain idea of beauty,” said Leroy-Beaulieu. “Haus Labs celebrates that same sense of individuality and self-expression, which is why this campaign felt so meaningful to me. I find it beautiful to be part of a brand that gives everyone the freedom to see beauty in their own way.”

Beauty as a State of Mind

Following the brand’s previous campaign, featuring founder Lady Gaga, the new “We Love Concealer” campaign puts what officials call a “sexy spin” on the science behind Triclone. What begins like a classic beauty ad, with a woman in bed, quickly evolves into a celebration of self-expression when Philippine picks up a paint brush, taking a bold stance on ageless beauty with campaign headlines “For sexy skin” and “The concealer with the je ne sais quoi.”

“Philippine is the epitome of French Chic, something women globally aspire to,” said Katharina Korbjuhn, Haus Labs chief brand officer. “It is that ‘je ne sais quoi’ that relates to Haus Labs, defining beauty as a state of mind. That’s what really inspired the campaign: an energy, not confined by age or looks, but driven by attitude and personal happiness. We want our products to support this idea of self.”

Triclone Skin Tech Concealer

The “We love Concealer” campaign spotlights the brand’s best-selling Triclone Skin Tech Concealer, a 12-hour, medium coverage concealer that blends seamlessly and works like eye cream to brighten, hydrate and visibly de-puff under eyes in two weeks, according to the brand. In a weightless formula, the concealer-skincare hybrid blends in effortlessly while visibly improving skin. With continued use, fermented arnica, BioFerment 7 Complex and BioTech Caffeine work in tandem to visibly depuff, blur fine lines and reduce visible signs of irritation for skin that looks fresh and hydrated all day. Conceals, corrects and brightens in 31 shades.

For more on “Emily in Paris,” go here.